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life without pollutants

Once before I have Michael Braungar t ( Cradle to cradle ) reports, many are not this revolutionary principle known, hold on tight and open your mind to new ideas and possibilities.
Michael Braungart a process engineer and chemist, works for man and environment. He developed along with William McDonough the cradle to cradle concept .
Braungart is a professor at Erasmus University Rotterdam, CEO of EPEA International Umweltforschung GmbH in Hamburg, its employees, inter alia, used equipment search for valuable materials and chemicals that can be reused. Instead of these landfills to waste storage, and therefore, they could use more füreine be attributed to the industry.
Zudedem he is scientific director of the Hamburg Environmental Institute. He has participated since 1982 in building the area of chemistry Greenpeace Germany, which he headed from 1985 to 1987.
The philosophy of Cradle to Cradle is copied from nature and from it are almost incredible and nature-friendly products . Waste "is a word that refers in the context of sustainability and energy efficiency, mostly in a negative sense use. The Cradle to Cradle principle propagated, however, the "smart waste" in order to benefit the environment so that the purposes of,.. Only produce useful As you can observe in nature, they spared no

Michael Braungart looks at nature with different eyes. Nature knows no waste. Nature is not sustainable. The footprint of the Earth is more a folly than a solution. In this presentation, our false way of thinking reveals . We must learn that we, the natives of this earth are

Michael Braungart: Cradle to Cradle as a strategy for change "from Global Change 2012 on Vimeo .

The economy is interested in people and the environment better working conditions and creating products. With condemnation and blame no one has something to verändern.Wir are all a part of the whole, and so we should also accept and betrachten.Es industries these changes are still not perceive , but the longer they are reluctant to lose it to.